About the Founder

Hi, I'm Heather- founder of STRIVE. 

I'm a former fashion buyer turned stay-at-home mom with a deep love for elevated, wearable style. After spending years working behind the scenes in the fashion industry sourcing brands, analyzing trends, building relationships and understanding what actually works in real women's closets- I created STRIVE to offer something more intentional. 

STRIVE is a women's boutique built around thoughtfully curated clothing from unique brands you won't find everywhere. Every piece is selected with fit, quality, and versatility in mind, because I believe getting dressed should feel empowering, not overwhelming. 

As a mom navigating a season of growth and a sort of reinvention, I understand how important it is for clothing to support real life. STRIVE is for women who want to feel confident, polished, and like themselves again- whether they're building a career, raising a family, or stepping into a new chapter. 

STRIVE is about more than fashion. It's about style that grows with you, confidence that feels grounded, and clothing that supports the woman you're becoming.